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Plan your watch parties, people.
MTV’s “Siesta Key” reality show premieres July 31 at 10 p.m.
No word yet if the Monday time slot will be weekly and how many episodes will air.
MTV, via the new Twitter handle @siestakey, simply tweeted: “Get ready for the summer of a lifetime in #SiestaKey.”
Monday’s post at 9:18 p.m. also includes the same 15-second trailer that aired in May during the MTV Movie & TV Awards.
A young man and woman kiss on the beach as the screen reads “From The Hills to the Beach,” alluding to a pair of the network’s most popular reality shows. The video short ends with an aerial shot of Sarasota County’s opulent beachfront properties and the words, “Welcome to Siesta Key.”
The show, about wealthy local college students home for the summer on, yes, Siesta Key, filmed in May and June. MTV’s Facebook page didn’t offer much else, just the trailer and the text, “Summer in Siesta Key is about to heat up,” posted the same time as the tweet. As of Tuesday morning, the video had about 55,000 views.
Meanwhile, around 8:40 a.m. Tuesday the Sarasota County’s Sheriff’s Office also took to social media to alert Fourth of July beachgoers that the parking lot at Siesta Key is full. “Please spread the word and if you’re headed that way, seek alternate parking!”
In May, Siesta Beach was named the No. 1 beach in America for the second time in seven years by famed coastal expert Stephen “Dr. Beach” Leatherman. Earlier this year, Siesta Beach was ranked No. 1 by TripAdvisor.
Local residents have already voiced concern about MTV’s “Siesta Key” adding to traffic problems and tarnishing the area’s reputation, as was the case with MTV’s hugely popular reality show “Jersey Shore.”
“I know people are going to worry that it’s going to be another ‘Jersey Shore,’” Todd Morton, who owns Morton’s Siesta Market, told the Herald-Tribune in May. “I think we’re stronger than that.”